N.R. Gordon & Company, Inc.

Liquidity Matterstm

N.R. Gordon & Company offers a broad range of value-added financial consulting services that support and supplement the internal resources of its client companies. Representing not only the client, but the client's point of view, N.R. Gordon & Company differentiates itself from other advisors.


Quips and Quotes


Don’t forget to fly the plane.  (Known as “the first rule of aviation,” it should be the first rule of business.)
When you are up to your ass in alligators, it is difficult to remember your original mission was to drain the swamp.  (Note: You have no idea how often this quip is searched for!)
By losing your goal, you have lost your way (Nietzsche)
If you find yourself in a hole, stop digging. (Will Rogers)

Context matters.
A hot dog just doesn’t taste the same without a ball game in front of it. (Charles Brown)

Money is good.  More money is better.
A nickel is a lot of money when you don’t have one. (Ben Rose’s grandmother)
Cash flow never lies.
Net income is an accounting fiction.

The essence of business is risk.
The bigger the engine, the bigger the potential for you to do something foolish with it.  (Peter Nielsen)
Better to be on the ground wishing you were in the air than in the air wishing you were on the ground.

Generalizations don’t mean a damn, including this one!  (Oliver Wendell Holmes)
Conclusions can be inconclusive.

Try not.  Do, or do not.  There is no try. (Yoda)
Do what you can, with what you have, where you are. (T. Roosevelt)
When you’re at the end of your rope, tie a knot and hang on!
100% of the shots not taken don't go in. (Gretzsky).
Action overcomes fear.
The more I practice, the luckier I get.  (Attributed to a number of professional golfers, including Arnold Palmer, Gary Player and Lee Trevino)

Success is going from failure to failure without a loss of enthusiasm. (Churchill)

Failure defeats losers, failure inspires winners. (Robert T. Kiyosaki)
Success is where preparation and opportunity meet. (Bobby Unser)
We will either find a way or make one. (Hannibal)

Assemble your advisors early.
Many receive advice, only the wise profit from it.  (Harper Lee)

A person is born with a liking for profit.  (Xun Zi)
It's what you do that determines how you feel.
We are what we repeatedly do. (Aristotle)

It’s all about communication!
All writing depends on the generosity of the reader.  (Alberto Manguel)
An object’s worth ultimately has to do with telling stories.  (Boston Phoenix, quoting Josh Glenn)
If I was down to my last dollar, I’d spend it on public relations.  (Bill Gates)
#1 small business borrower complaint: “My bank doesn’t understand my business.”  #1 small business banker complaint: “They don’t tell us what’s going on.”
Your banker doesn't understand your competitor's business, either.

Nothing is without precedent.  (Robert Guerdon)
There is no substitute for experience.
Reading is one thing; doing is something else.  (Winthrop Fisher)
Every champion has a coach.

You can't always get what you want. (Rolling Stones)
Greed kills.
Terms are more important than price.
Life is a negotiation.

The pendulum stops in the middle when the clock breaks.

Acquisitions often succeed only in increasing management compensation.
Bonuses are usually earned based not on the efforts of the employee but on the actions of the marketplace.

Business is a combination of war and sport. (Andre Maurois)
How you play the game pretty much determines whether you win or lose.
How you fight is how you are.
All relationships are adversarial.

If you don't know where you are going, you will never get there.
A roadmap isn’t any good if you don’t know where you are. (Brian Day-Lewis)
The difference between fantasy and vision is execution.
The quickest distance between two points is rarely a straight line.

A compass never points exactly north.

You cannot tell which way the train went by looking at the track.
The easy way is always mined.

Trust triggers transactions.
Bad people sell you bad companies.  (Richard Reese, Executive Chairman of the Board, Iron Mountain)
A person who is nice to you but rude to the waiter is not a nice person.

Illegitimae non carborundum.

Never give up. Never give up. Never give up. (attributed to Winston Churchill in various forms)
Never bet against the master.
Never interrupt your enemy when he is making a mistake. (Napoleon Bonaparte)
Never sit with someone you know.
Never negotiate with your future boss.
Never invest in anything that eats.

If you're riding ahead of the herd, take a look back every now and then to make sure it's still there. (Will Rogers)
The further backward you can look, the farther forward you can see.  (Churchill)
Don't look back - something might be gaining on you. (Satchel Paige)

The trouble with the rat race is that even if you win, you're still a rat. (Tomlin)

You can't improve what you can't measure.
Not everything important can be measured, and not everything that can be measured is important.  (Einstein)
To measure is to know.  (Archimedes)
Our freedom lies in the questions we ask – and how we pursue them – but not in the answers awaiting us. (Steven Strogatz)
You cannot control the wind.
Sailing is about working with the wind and not against it.

If you’re not fast, you’re food.  (Timberland)
What you did yesterday won't work tomorrow.
Imitation is suicide.  (Emerson)
Classics are classics for a reason.
Do not expect great returns doing what has already been done.
Do tomorrow what everyone else will be doing the day after tomorrow.
The time to repair the roof is when the sun is shining.  (John F. Kennedy)
Why procrastinate today when you can procrastinate tomorrow?
Why procrastinate tomorrow when you can procrastinate today?
Do what you gotta, so you can do what you wanna.  (Charles Joseph Savage, Jr.)

A spider never gets caught in its own web.

When applying for a job at UPS, don't send your resume via FedEx.

You must plan to win.  (Z. Ziglar)
Luck is the residue of design. (Branch Rickey)
Identify the problem before you go about solving it.
You cannot delegate planning to a planner. (G. Steiner)
Planning is everything . . . plans are nothing. (D.D. Eisenhower)
The best strategies are overturned by great opportunities.
When you get to the fork in the road, take it! (Berra)

Investors need a way out.
Milestones matter.
You must plan for an exit.

Big companies are small companies that succeeded.
When a team outgrows individual performance and learns team confidence, excellence becomes a reality. (Joseph Paterno)
Most startups fail.
If at first the idea is not absurd, then there is no hope for it. (Einstein)
Long-term is just a series of short terms strung together.

Trust the process.
The process is not the purpose.
You cannot make it rain by washing your car.

Investor relations is not public relations.

You cannot revolutionize anything quietly.

If the enemy is within range, so are you.
Market share is a zero sum game.
Is your competitor out to lunch or eating your lunch?

Paranoia is the most political of mental illnesses.  You need to have enemies. (Jerrold Post)

The secret of managing is to keep the guys who hate you away from the guys who are undecided.  (Casey Stengel)

There are no born leaders. Convert the ordinary person to your right (or, depending on your political views, to your left).
Hierarchy is a mutual contract between leaders and subordinates.
Balance what you need done with what your people want to do.  (Dharmesh Shah)
If you put fences around people, you get sheep.
When your employees (i.e., your subjects) disagree with you (i.e., you have no clothes on), what do they tell you?

All companies claim to be customer focused.
The customer is always wrong.  (Success is convincing the customer that he’s wrong without losing him.)

Nothing costs nothing; everything costs something! (Even nothing costs something!)
The cost of paper clips doesn’t matter unless you manufacture paper clips.

Lowering your cost of capital might be better than increasing earnings.

Leasing almost never makes sense.

You can do up to four things on the corners of your desk.  (Warning: This does not imply that you can do up to eight things on the corners of an octagonal desk!)

There's an 80/20 rule for everything.  (Or perhaps there’s an 80/20 rule for 80% of everything.)
20% of your time should solve 80% of the problem.
The key forces affecting your business can be described in twenty-five words or less.

Who will reimburse you for your inefficiencies?

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